6 Best Email Marketing Services

Here are the 6 best email marketing services any online business should take a look . We will be looking at ActiveCampaign, Constant Contact, GetResponse, Aweber, ConvertKit, Mailchimp, MailerLite, and Sendinblue.

MailerLite - Easy To Use

mailerlite

This software is recommended for those looking for an affordable and easy-to-use tool to send out simple email broadcasts and build simple email automation sequences. It has a user-friendly interface and offers a very attractive free plan.

The software features core benefits that  most email marketing services provide such as list segment, A/B testing, CRM integration, report and analytics.

Users can easily select pre-designed templates with a drag-and-drop editor, making it easy to create visually appealing emails landing pages without any design expertise. 

Main features:

  • Drag-and-drop editor
  • Landing pages and pop-ups
  • Segmentation and personalization
  • Email automation
  • Analytics and reporting Cost:
  • Free plan (up to 1,000 subscribers, 12,000 emails/month)
  • Paid plans start at $10/month (unlimited emails, more features)

ActiveCampaign - Best For The Money

active campaign

This software is best for those who are serious about email marketing and want to build customized email automation sequences. ActiveCampaign is known for its powerful email automation capabilities, good deliverability, and excellent support.

ActiveCampaign's built-in CRM seamlessly integrates with its marketing automation features, allowing users to manage contacts, deals, and sales pipelines efficiently. This helps businesses streamline their sales and marketing processes and improve lead nurturing.

The platform also allows users to include dynamic content within their emails based on specific subscriber attributes or actions, resulting in more relevant and personalized email campaigns.

Main features:

  • Email marketing and automation
  • CRM and sales automation
  • Messaging (SMS)
  • Landing pages and forms
  • Analytics and reporting Cost:
  • Lite plan starts at $9/month (up to 500 subscribers)
  • Pricing increases with the number of subscribers and features

GetResponse - For A Large List

mail chimp

If ActiveCampaign is out of your budget but you don't want to settle for a basic tool like MailerLite, GetResponse is a great option.

 It offers a wide range of design templates, automation possibilities, and useful tools like spam testing and optimized email scheduling.

Main features:

  • Drag-and-drop email editor
  • Landing pages and forms
  • Email automation
  • Webinars
  • CRM
  • Analytics and reporting Cost:
  • Basic plan starts at $15/month (up to 1,000 subscribers)
  • Pricing increases with the number of subscribers and features

Constant Contact  - Good Deliverability

constant contact

This software has good deliverability rates and offers a 60-day free trial for users in the United States and Canada, or a 30-day free trial for users from other countries.

Main features:

  • Drag-and-drop editor
  • Email automation
  • E-commerce tools
  • Event management
  • Surveys and polls
  • Analytics and reporting Cost:
  • Email plan starts at $20/month (up to 500 subscribers)
  • Pricing increases with the number of subscribers and features

Aweber - Good For Small Businesses

aweber

Aweber is another option for email marketing that features CRM and E commerce platform integration, but it doesn't stand out in terms of automation possibilities compared to the top recommendations.

AWeber allows users to segment their subscribers based on various criteria such as geographical location, engagement levels, and custom tags. This helps in delivering more targeted and relevant content to different subscriber groups.

In addition, AWeber provides the option to conduct split testing on subject lines, email content, and send times. This feature helps in optimizing email campaigns by testing different variables and identifying the most effective strategies.

Main features:

  • Drag-and-drop editor
  • Landing pages and sign-up forms
  • Email automation
  • Segmentation and personalization
  • Analytics and reporting Cost:
  • Free plan (up to 500 subscribers, limited features)
  • Pro plan starts at $19.99/month (up to 500 subscribers, more features)
  • Pricing increases with the number of subscribers

ConvertKit - Tons of Templates

convert kit

ConvertKit offers good landing page design templates, but its email design and customization options are limited. It's best suited for those who want to send simple text emails. ConvertKit is primarily targeting creators, bloggers, and small businesses.

ConvertKit has a strong reputation for its email deliverability rates. This ensures that your emails are more likely to land in the recipients' inboxes, increasing the chances of engagement.

The software also integrates with various other platforms and services, such as e-commerce platforms (e.g., Shopify), membership sites (e.g., Teachable), and lead generation tools (e.g., OptinMonster). These integrations help streamline your marketing processes and save time.

Main features:

  • Visual email builder
  • Landing pages and forms
  • Email automation
  • Segmentation and personalization
  • Analytics and reporting Cost:
  • Free plan (up to 1,000 subscribers, limited features)
  • Paid plans start at $29/month (up to 1,000 subscribers, more features)
  • Pricing increases with the number of subscribers

Mailchimp - For Beginner

mail chimp

Mailchimp has an attractive free plan and offers the basic features for email marketing, such as signup forms, landing pages, and email broadcasts. It also has a relatively high contact limit of 2,000 email contacts in its free plan

Main features:

  • Drag-and-drop editor
  • Landing pages and forms
  • Email automation
  • Segmentation and personalization
  • Analytics and reporting
  • CRM Cost:
  • Free plan (up to 2,000 contacts, 10,000 emails/month, limited features)
  • Paid plans start at $9.99/month (up to 500 contacts, more features)
  • Pricing increases with the number of contacts and features

Sendinblue - Pay As You Go

sendinblue

Sendinblue charges based on the number of emails sent per month rather than the number of contacts on your email list, which makes it an interesting option if you have a large email list but send relatively few emails.

Main features:

  • Drag-and-drop editor
  • Landing pages and forms
  • Email automation
  • SMS marketing
  • CRM
  • Analytics and reporting Cost:
  • Free plan (300 emails/day, unlimited contacts, limited features)
  • Paid plans start at $25/month (up to 20,000 emails/month, more features)
  • Pricing increases with the number of emails and features

What To Look For

Price and Payment Plans

Most email marketing providers are SaaS companies, which means they charge for their service on a monthly or yearly basis. The amount you pay typically depends on the number of contacts in your email list. Sendinblue is unique in that it charges based on the number of emails sent per month, rather than the number of contacts.

5 out of 8 providers mentioned offer free plans with limitations. MailerLite and Mailchimp stand out for having the most attractive free plans. ActiveCampaign, Constant Contact, and GetResponse offer free trials instead.

If you are just starting out with a small email subscriber base, then Sendinblue or Mailchimp are great options to start.

Required Features

ActiveCampaign is the leader in email marketing automation, with GetResponse being another strong contender that offers additional marketing tools. The other providers offer basic features but may have unique add-ons that you find useful.

Templates and Customization

Most providers offer a range of design templates and customization options for creating attractive signup forms, landing pages, and emails. ConvertKit is more limited in this area, particularly with emails.

Ease of Use

The easiest tool to use is MailerLite, with its intuitive and clean-looking interface. This makes it a great choice for those who want a low-maintenance and beginner-friendly tool.

As for most software, there is a learning curve. Don't judge about ease of use too much.

Deliverability

Deliverability refers to the ability of an email to successfully reach the intended recipient's inbox rather than being filtered out as spam or landing in other unwanted folders.

Constant Contact, Convert Kit and ActiveCampaign have the best overall deliverability, followed by MailerLite and Mailchimp.