Follow VS NoFollow Affiliate Links

One of the most important decisions that website owners must make is whether to use follow or nofollow for their affiliate links. In this article, we will discuss the differences between follow and nofollow links and provide you with tips to help you make the right choice for your website.

Follow or NoFollow Affiliate Links

Let's briefly go over the basics on website link structure.

What are Follow Links?

dofollow links

Follow links are links that tell search engines to follow and index the linked page. These links pass link equity or link juice to the linked page, which can improve the page's search engine rankings.

When a website owner uses follow links for their affiliate links, they are essentially endorsing the linked product or service.

What are NoFollow Links?

nofollow links

Nofollow links are links that tell search engines not to follow and index the linked page. These links do not pass link equity or link juice to the linked page and are usually used for user-generated content or paid links.

When a website owner uses nofollow links for their affiliate links, they are not endorsing the linked product or service.

When to Use Follow Links for Affiliate Links?

Here are some situations when you may want to use follow links for your affiliate links:

  • You have personally used and recommend the product or service.
  • You are promoting a product or service that is related to your website's niche.
  • You want to improve your search engine rankings for the linked page.

When to Use NoFollow Links for Affiliate Links?

Here are some situations when you may want to use nofollow links for your affiliate links:

  • You are promoting a product or service that is not related to your website's niche.
  • You are not sure about the quality of the linked product or service.
  • You are receiving compensation for the affiliate link.

How to Add Follow or NoFollow to Affiliate Links?

Most affiliate programs automatically add nofollow to their affiliate links. Avantlink, Amazon, Impact, Clickbank...etc they all do it.

Inside WordPress, users can also edit the link via html

  • Follow Links: Simply add the rel="follow" attribute to your affiliate link.
  • NoFollow Links: Simply add the rel="nofollow" attribute to your affiliate link.

FAQs

Can I use follow links for all my affiliate links? 

No, you should only use follow links for affiliate links that you have personally used and recommend.

Will using nofollow links hurt my search engine rankings? 

No, using nofollow links for your affiliate links will not hurt your search engine rankings.

However, it's a good idea to keep all of your outbound affiliate links nofollow to standardize how you run your website.

How can I tell if a link is follow or nofollow? 

You can view the source code of a web page and look for the rel=