How To Create A Customer Journey Map

I want to share a simple 5 step framework for creating a customer journey map specific to affiliate marketing. It's a way to visualize how visitors become aware of your brand and eventually transform into raving fans.

Let's dive into this framework and see how you can brainstorm and work with your team to create a well-rounded customer journey. 

Step 1: Awareness Stage

The first stage of the customer journey is awareness. This is when people become aware of your existence, usually through advertising, referrals, or organic search. Be intentional about how you generate awareness, whether it's through Social media content, recommended content, paid display advertising, Facebook ads, or search engine optimization.

Step 2: Engagement Stage

Next up is the engagement stage. Here, you'll focus on turning visitors' awareness into meaningful interactions. This often involves content, like blog posts or videos. As an example, this very article is a form of engagement!

This can be a long journey to get people into your content eco system. Your frequent content is almost like running an ad campaign non stop so the visitor sees you enough to make a decision

Step 3: Subscription Stage

Now, you'll want to turn engaged visitors into subscribers by getting their contact information and permission to follow up. For most businesses, they use use lead magnets, gated content, webinars, or demos to get people interested. Others use emotional appeal, storytelling or podcast.

This can also be the stage where the visitor has to consume other content to get convinced. Sometimes sales copy doesn't really do the job of converting unless its communicated well through social media influencers.

There are many times where a particular image, video or content creators can convert a lead regardless of how bad or worse the copy is for the product.

Step 4: Conversion Stage

The fourth stage is all about getting subscribers to make a "micro commitment," either with their time or money. This could be a low-ticket offer, attending a webinar, or any other small investment that signifies a transition from visitor to customer.

Not everyone is going to convert, but they still love the product. Here is the deal, just because they don't checkout, that doesn't mean that they don't like the product. In many cases, buyers will forever remember a particular product and wait to buy it.

Step 5: Excitement Stage

The excitement stage is the emotional push to get the buyers to convert. Sometimes the visitor will return to their research phase to investigate the product by checking out different affiliate content. 

As an affiliate marketer, this is extremely important to know exactly how the visitor found your content and how their behavior may lead them to go to someone else or to stick around on your website.