increase affiliate conversion

How To Increase Affiliate Conversions

Affiliate links don't mean much if the overall marketing strategy and web design sucks.

In this article, we will explore some of the best techniques and practices on how to increase affiliate conversions with the right traffic.

Understanding Affiliate Marketing Conversions

The goal of affiliate marketing is to generate traffic and conversions to your website. Conversions are any action that a user takes on your website, such as signing up for a newsletter, filling out a contact form, or making a purchase.

Content creators use content to bridge the gap between what people want and where to get them. Just like any other products. The closer the intent is to the product, the better it will convert. We call it "nailed it" conversion.

  • Person A wants product X > we present content about X > person A gets product X
  • Person A wants product Z > we present content similar about Z > person A convinced to try product Z
  • Person A Wants product B > we present content about X > person A aren't interested

Match Traffic To Search Intent

To increase your affiliate marketing conversions, it's important 100% ensure the promise of the content matches the search intent of the user like what's talked about above. The same concept applies to running ads while bidding on the right keywords.

Are the keywords exactly targeting what someone is looking for?

If not, this is the biggest problem in digital marketing, which is mismatch of searcher intent and product.

Mismatched Search Intent - Don't Do This

Here are some examples of mismatching content to search intent:

Example 1

Search intent: "Buy cheap flights to Hawaii"

Content: A blog post about the best Hawaiian resorts 

Why: The searcher wants to purchase plane tickets to Hawaii at a low cost, but the content provides information about accommodation options in Hawaii.

Example 2

Search intent: "How to cook a steak medium rare"

Content: A video recipe for a vegan lasagna

Why: The searcher wants to learn how to cook a steak to a medium-rare temperature, but the content provides a recipe for a vegan lasagna.

Example 3

Search intent: "Best hiking trails in Yosemite National Park"

Content: A guide to the history of Yosemite National Park

Why: The searcher wants information about the best hiking trails in the park, but the content provides historical background on the park.

Example 4

Search intent: "What are the symptoms of a cold?"

Content: A video tutorial on how to knit a scarf

Why: The searcher wants to know the symptoms of a cold, but the content provides a tutorial on knitting a scarf.

Perfectly Matched Search Intent

Example 1

Search intent: "Buy Apple iPhone 13"

Content: A product page on Apple's website showcasing the iPhone 13 and providing options to purchase

Why: The searcher wants to buy an iPhone 13, and the content provides a product page on the official website with options to make a purchase.

Example 2

Search intent: "Where to buy Nike Air Jordan sneakers"

Content: A list of retailers, both online and in-store, that sell Nike Air Jordan sneakers, with links to purchase from each retailer

Explanation: The searcher is looking to purchase Nike Air Jordan sneakers, and the content provides a comprehensive list of retailers where the sneakers can be bought.

Example 3

Search intent: "Best coffee makers to buy"

Content: A list of the top-rated coffee makers on the market, with links to purchase each one from various online retailers

Why: The searcher is looking to buy a coffee maker and wants to know the best options available, and the content provides a list of top-rated coffee makers with options to purchase.

Example 4

Search intent: "Buy yoga mat online"

Content: A product page on Amazon showcasing various yoga mats available for purchase, with detailed product descriptions, customer reviews, and pricing information

Why: The searcher wants to buy a yoga mat online, and the content provides a product page on Amazon with a variety of options to choose from, along with relevant information to make an informed purchase.

Optimizing Your Website for Conversions

Once you have analyzed your website's data, it's time to optimize your website for conversions. Here are some of the best practices to follow:

  1. Title of the content matches search intent - The title of the page must match what people are searching for
  2. Create a clean page - Rewrite content in active voice and remove all complicated words or phrases off the page
  3. Simple design - Fancy designs don't work. Visitors care about getting what they want, so present them what they want right away without bunch of explanations if the intent matches the product
  4. Optimize your website's loading speed - A fast-loading website is something everyone appreciates
  5. Create a user-friendly website design - Most users are on mobile, so make it user friendly.
  6. Use dedicated call-to-action buttons - Your call to action buttons should only use one specific color that signals "take action"
  7. Use social proof - Social proof such as customer reviews and testimonials can help build trust with your website visitors.
  8. A/B test buttons - Condition the visitor to click on only one type of color button
  9. Build better bridge page - Use bridge page with content that matches similar page design as the affiliate page to condition the visitor.

Utilizing Email Marketing & Cookie Duration

Email marketing is an effective way to promote your products or services on the backend. Visitors may not convert now, but they will later if you leverage email marketing.

In addition, long cookie duration and retargeting ads can help increase conversion later on. The typical sale closes after the visitor has seen it 5 - 9 times.

Here are some tips to help you:

  1. Build a strong email list - Your email list should be built with targeted subscribers who are interested in your brand.
  2. Use compelling subject lines - Your subject lines should be attention-grabbing and persuasive.
  3. Provide valuable content - Provide content from a different angle towards the subject

Creating High-Quality Content

Creating high-quality content is crucial to increase your affiliate marketing conversions. Here are some tips to help you:

  1. Write engaging product reviews from a different angle - Your product reviews should be communicated from a different perspective than other content on the internet to standout
  2. Use video content - Video content can be a powerful tool show a product in use that the manufacturer has never considered
  3. Different angle - Approach the same topic from a different angle to inspire new thoughts that companies marketing teams have never thought of
  4. Create informative blog posts - Informative blog posts that compares products with unique media content that isn't biased from the company