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How To Lower Bounce Rate With Link Shortening

 A high bounce rate can negatively impact your website's performance and SEO. Fortunately, there are several practices you can follow to reduce your bounce rate.

In this post, we will focus on how link shortening can help to lower your website's bounce rate by first get the click to the page.

Why Bounce Rate Matters

Bounce rate is an important metric because it indicates whether or not visitors are engaging with your website.

If a high percentage of visitors leave immediately after arriving on your website, it suggests that they did not find what they were looking for or that your website did not meet their expectations. 

This can result in a negative user experience, a decrease in conversions, and a drop in search engine rankings.

How Link Shortening Can Help Lower Bounce Rate

It's not that link shortening is responsible for 100% of bounce rate optimization, but it's the first step to get a click to a page.

Improve Click Through Rate

By using link shorteners, you can create custom, branded links that are more attractive to click on. This can lead to an increase in click-through rates. Get the click first, before worrying about the other stuff!

Create Memorable Links

Additionally, link shortening can help to improve the user experience by creating shorter, more concise links that are easier to remember and share. This can help visitors to quickly access the information they are looking for.

Better Tracking Data

Some times Google Analytics isn't so accurate when it comes to tracking the data, especially when bot traffic is also mixed in.

A link shortener software can track more precisely with custom tracking codes, so you know exactly where the clicks are coming from such as YouTube, Email, Tiktok and others

Other Common Practices to Reduce Bounce Rate

There are several common practices you can follow to reduce your website's bounce rate:

  1. Improve Website Speed: A slow website can lead to high bounce rates as visitors may become frustrated and leave.
  2. Enhance User Experience: A user-friendly website with easy navigation, clear calls-to-action, and high-quality content can encourage visitors to stay longer and explore further.
  3. Optimize Website for Mobile: With more people accessing the internet on mobile devices, it is important to ensure that your website is optimized for mobile users.
  4. Content Delivers Promise: Users must find what they are looking for right away. If they had to scroll through to find it, then the bounce rate will be high
  5. Remove Distracting Ads: Too much ads such as pop up ads is very annoying, especially on mobile devices. So people leave the page
  6. Provide Clear Call To Action: The page must include a clear call to action button that lead to the promise that the visitor is looking for before landing on the page. If the ad promises a download button, then the "download button" must appear super visible to the user
  7. Add Internal Links: Maybe the content isn't perfect, but the attractive internal link that redirects to something interesting can keep the user on the website longer
  8. Open On a New Tab: Always have the link open a new tab so the visitor has multiple pages open at once