Sponsored VS Nofollow Links

Are you constantly frustrated about the difference between sponsored and nofollow links, and when to use each one? 

Worry no more! In this easy-to-understand article, we'll tackle the mystery head-on and provide clear, simple explanations that will have you mastering these link types in no time.

As a bonus, we'll also reveal the best practices for using sponsored and nofollow links to keep your blog compliant with Google's policies. So, let's dive in and solve this problem together!

No Follow Links

No Follow Links: Tells Google not to follow the link and not to give any extra SEO juice to the end website.

Use this for sponsored opportunities, sponsored guest posts, affiliate links, or when you don't trust the end website.

nofollow links
  • When receiving payment to insert a link, like sponsored posts or paid collaborations.
  • When earning commissions from a link, like affiliate links.
  • When not trusting the final destination website.
  • to learn more about dofollow vs nofollow links, please click here

    Sponsored Link Tag

    Google recently introduced the sponsored link tag, which is used when a link has been specifically paid for or sponsored. It looks like this:


    This tag should be used in addition to the nofollow tag for sponsored content.

    Adding Affiliate and Sponsored Links

    • Affiliate Links: Toggle on all three options in your WordPress dashboard - open in a new tab, nofollow link, and sponsored link.
    • Sponsored Links: Toggle on the sponsored tag only.

    Keep in mind to disclose verbally or in writing that a link is sponsored or affiliate, even if you have toggled the appropriate options in your dashboard. This is to comply with regulations such as the FTC in the United States.

    Adding Nofollow Tags Manually

    If you don't see the toggle options in your WordPress dashboard or you want to add the nofollow tag in the actual code on another blogging platform, I have provided the code in the description below.

    Automating the Process with Plugins

    To make the process easier, consider using plugins such as Lasso Affiliate Plugin. This plugin allows you to toggle the nofollow link and add an automated affiliate disclosure at the bottom of every box.