4 Tips To Optimizing QR Codes For Affiliate Marketing

In this article, let's go over 4 tips to optimizing QR code for affiliate marketing to make it more visually appealing and effective to get traffic.

Add Customization and Branding

Customizing your QR code with your brand logo and colors can increase recognition and trust among users. Make sure your QR code design is visually appealing and aligns with your brand identity.

QR code can be added on product manual or package that lead the user to check out any affiliate offers or coupon deals that your business doesn't sell directly.

Users can try Beacontac to customize their QR code with brand logo and color added.

Set Proper Pixel Size

A general rule of thumb to follow is the 10 to 1 distance-to-size ratio. Calculate the distance at which users will view the QR code and divide that by 10 to find the ideal size.

For example, if a billboard QR code's typical scanning distance is 750 to 1500 centimetres, the ideal size would be 75 to 100 centimetres.

A QR code is made up of small black and white squares, known as modules, that form patterns. The earliest version of a QR code had a 21 by 21 module configuration, while the latest version (version 40) boasts a 177 by 177 configuration, totalling 31,329 modules.

Learn how QR Code works

Use Dynamic QR Code For Link Management

By using a dynamic QR code, you can change the URL without altering the QR code image, allowing you to update your marketing materials or campaigns without reprinting or redistributing the QR code.

This will save time and quickly change the URL of a QR code in one place.

Increase Error Correction Levels

QR codes come with different levels of error correction (L, M, Q, and H). Higher error correction levels allow the QR code to remain scannable even if it's damaged or partially obscured.

If your QR code contains a large amount of data, resulting in a high-density QR code, consider using a higher error correction level to improve readability.

Select a high end QR code generator that allows you to set the error correction level. Some popular options include Beaconstac

  • Input your data: Enter the data you want to be encoded in the QR code, such as a URL, contact information, or text.
  • Set the error correction level: In the settings or advanced options of the QR code generator, select the appropriate error correction level (L, M, Q, or H) based on your needs.
  • Generate the QR code: After setting the error correction level, generate your QR code and save it as an image file (e.g., PNG or JPEG).
  • Test the QR code: Scan the QR code with a smartphone or QR code scanner to ensure it works correctly and is easily readable.