What Is Attribution In Affiliate Marketing

Attribution in affiliate marketing helps you figure out which of your marketing efforts are getting people to buy stuff, so you can focus on what works best.

In this easy-to-understand guide, we'll explain what attribution is, why it's important in affiliate marketing, and how to do it right.

Assessing Attribution In Your Marketing

Imagine you're a detective trying to find out who's responsible for a sale. Attribution is like solving this mystery by looking at all the different ways people found out about your products and deciding which one made the biggest difference. This helps you answer questions like:

  • Are we spending our money in the right places?
  • Which marketing methods bring in the most sales?
  • Are our marketing efforts paying off?
  • How do people find our website to buy things?

As your marketing gets more complex, with many different ways to reach people, figuring out the path someone takes before they buy can be tricky. But, with the right approach to attribution, you can make sure you're focusing on the most effective marketing methods.

Why Attribution Matters

Knowing which marketing efforts lead to sales is important because it helps you:

  1. Make better decisions: You can be sure about what's working and what's not, so you know where to spend your money and effort.
  2. Use your budget wisely: By knowing which methods work best, you can put more money into those and get better results.
  3. Understand the bigger picture: You can see how different marketing methods work together and make better plans for the future.
  4. Adapt to your situation: As your business grows and changes, you can adjust your focus to make the most of what's working for you right now.

The Problem with Relying on Vendor Data

If you only trust the information you get from the companies you're working with (like Facebook or Google), you might not get the full story. It's like relying on a witness who might have their own reasons for not telling you everything.

To get a clearer picture, you should use another tool that can help you see how all your marketing efforts are working together.

Tips for Configuring Attribution The Right Way

To make sure you're getting the most accurate view of how your marketing efforts are performing, follow these simple tips:

Use a dedicated tracking tool

It's a good idea to use a separate tool that can track your marketing efforts across different platforms. One such tool that you can use is Google Analytics and Affiliate link tracker. This tool allows you to:

  • Track your website visitors and their behavior on your site.
  • Understand where your traffic is coming from (e.g., social media, search engines, etc.).
  • Set up goals to track conversions, such as sales or sign-ups.
  • Get unbiased information about the performance of your marketing efforts.

Find a tool that can help you track your marketing efforts across different platforms, so you know you're getting unbiased information.

Focus on particular click attribution method

There are several methods for figuring out which affiliate marketing effort had the biggest impact on a sale. Some of the most common methods involving browser cookies are:

  • First-click attribution: This method gives credit to the first marketing effort someone encountered before making a purchase. For example, if a person first clicked on a Google ad and then later saw a Facebook post before buying, the Google ad would get the credit.
  • Last-click attribution: This method gives credit to the last marketing effort someone encountered before making a purchase. In the example above, the Facebook post would get the credit.
  • Linear attribution: This method gives equal credit to all marketing efforts someone encountered before making a purchase. So, both the Google ad and the Facebook post would get equal credit.

Each method has its pros and cons, and the best one for you depends on your specific goals and marketing strategy. You can experiment with different methods to see which one works best for your business.

Figure out buyer's entire customer journey

Understanding a buyer's entire customer journey can be challenging, but it's essential for optimizing your marketing efforts. Here are some steps to help you figure it out:

  1. Identify touchpoints: Make a list of all the different ways people can find out about your products, such as ads, social media posts, or email campaigns.
  2. Track user behavior: Use tools like Google Analytics to see how people are interacting with your marketing efforts and what actions they take on your website.
  3. Analyze the data: Look for patterns and trends in the data to understand how different marketing efforts are influencing people's decisions to buy. For example, you might find that people who see a specific ad are more likely to make a purchase.
  4. Test and optimize: Use the insights from your analysis to test different marketing strategies and optimize your efforts. For example, if you find that a specific ad is performing well, you might invest more in that campaign or create similar ads.

Keep checking and adjusting 

As your business changes, keep an eye on what's working and what's not, and make changes to keep improving.

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