link shortener for e commerce

Using Link Shorteners for E-commerce Tracking

Link shorteners are an invaluable tool for better e-commerce tracking, as they can help you create clean, readable URLs and gather essential data on your campaigns. In this article, we'll explore how link shorteners like Pretty Links, Bitly, and more can improve e-commerce tracking.

Benefits of Using Link Shorteners in E-commerce

Improved Click-Through Rate (CTR): Short, clean URLs created using tools like Pretty Links are more visually appealing, which can lead to higher click-through rates.

Easier Sharing: Shortened links are easier to share on social media platforms, emails, and even offline marketing materials.

Customizable URLs: Many link shorteners allow you to create custom URLs that incorporate your brand name, making them more memorable and recognizable.

Advanced Tracking: Link shorteners provide valuable tracking data, including the number of clicks, unique visitors, and referral sources, which can help you optimize your marketing efforts.

Interstitial Advertising: As a user of the link shortening service, you will receive a share of the ad revenue generated based on the number of clicks your links receive.

There are several link shorteners that offer monetization options, such as AdFly,, and Linkvertise

How to Use Link Shorteners for E-commerce Tracking

  1. Create Custom Short Links: Use your chosen link shortener to create custom short links for your product pages, promotional offers, and other important content.

  2. Incorporate UTM Parameters: When creating short links, add UTM parameters to track the performance of individual marketing campaigns.

  3. Analyze Tracking Data: Use the tracking data provided by your link shortener to analyze the performance of your marketing campaigns, identify top referral sources, and optimize your e-commerce strategy.

  4. A/B Test: Run A/B tests on different versions of your short links to determine which ones perform best, and apply the insights gained to improve your marketing efforts.

  5. Monitor and Optimize: Regularly review your link shortener's analytics to identify trends, monitor the performance of your campaigns, and adjust your strategies as needed.